Pricing

Outcome-based, predictable, published in full.

First 90 days
$35 per verified booked job. No platform fee.

You only pay when a real customer books a real job. We build the SEO library, the per-location landing page, and the ad campaigns on day one. You keep the SEO asset whether you stay or leave.

Day 91 onward
Verified booked job
$35
Per verified booked job, billed monthly. Capped at 50 jobs per location per month. Overflow jobs verify free.
Platform fee
$299
Per location per month. Covers subdomain hosting, ad management, SEO library, GBP posting, review automation, missed-call recovery, attribution + reporting.

What you don't pay

  • · No retainer.
  • · No setup fee.
  • · No percent-of-spend markup. Ad spend on Google/Meta/TikTok bills directly to your ad account; Vero never touches it.
  • · No charge for ghost outcomes, existing-customer matches, or unmatched leads.
  • · No charge for outcomes disputed within 7 days and credited.

Example unit economics

A plumbing or HVAC business running 40 verified booked jobs a month at one location:

  • Platform fee: $299
  • 40 verified booked jobs × $35 = $1,400
  • Monthly total: $1,699

Compare to a typical local agency retainer ($2,500-5,000/month) plus ad management markup plus directory subscriptions, paid whether or not jobs land.

Vertical tiers

High-LTV verticals (personal injury law, custom home builders, plastic surgery) run at industry-tier pricing because the per-outcome value justifies it. Events tier (wedding venues, photographers) starts at $99 per verified booked consult. Legal tier starts at $150 per verified qualified case. Pick the right tier at signup or we'll auto-default based on your industry selection.