Vero vs the alternatives
How we actually compare
Honest table. Where we win, where we don't, the math behind each row. No marketing fluff.
| Capability | Vero | Local agency | Angi / Thumbtack | DIY tools |
|---|---|---|---|---|
| Monthly cost | $35/verified job + $299/location | $2K-5K flat retainer | $50-200 per lead (sold to 4 of you) | $50-300/mo + your weekends |
| Attribution | Verified to booked job | Impressions, clicks, "leads" | None, you guess | Whatever you wire |
| Industry expertise | 31 verticals shipped | Generalist | Generalist | DIY templates |
| SEO blog library | 26+ posts/year in your voice | Sometimes, extra fee | No | DIY |
| Google Ads | Run, optimized, attributed | Run, managed, opaque | No | DIY |
| Missed-call recovery | SMS within 60 seconds | No | No | No |
| Review collection | Automated post-job | Sometimes | No | DIY |
| Quote follow-up | 3-touch automatic | No | No | DIY |
| Past-customer reactivation | Quarterly seasonal touches | Sometimes | No | DIY |
| Reputation monitoring | Daily checks + alerts | Sometimes | No | DIY |
| First 90 days | $0 platform fee, pay per outcome only | Setup fee + monthly retainer | Pay per lead | Pay monthly + setup time |
| Cancel anytime | Yes, you keep the SEO library | Contract minimums typical | Pay per lead | Yes |
| Human support | Owner direct line | Account manager | Email queue | Knowledge base |
Where we honestly don't win
If you want a person to physically show up at your office every week, a local agency does that better. We run on agents, not account managers.
If your business books fewer than 5 jobs a month, the per-location fee math doesn't pencil. We're built for service businesses doing 10-100 booked jobs a month.
If you sell B2B enterprise contracts, this isn't the platform. We're built for owner-operated 1-3 location service businesses.
The 90-day promise
If you don't get 10 verified booked jobs in your first 90 days, we don't charge the platform fee for the next 90 days. No fine print.
Read the promise Start a pilot