About Vero

Vero is an outcome-based marketing operating system for owner-operated service businesses. Plumbers, HVAC, roofers, med spas, attorneys, dentists, auto shops, wedding venues, and the other small businesses that own the work but hate the marketing math. We replace agency retainers, fragmented attribution tools, and the Sunday-night manual reporting. We bill per verified booked job. Everything else runs as code.

The problem we solve

Small-business marketing measurement runs on folklore. Agencies grade their own homework. The CRM, the ad platforms, and the booking software don't talk to each other. The owner can't audit the math. The agency cycles every 18 to 24 months because the system needs a replaceable fall guy. None of it ties to a real booked job.

What we do differently

We instrument every step from ad exposure through verified outcome with three independent signals: ad exposure, geofence or caller-ID presence, and operations confirmation from your CRM. We weight, score, and threshold them in public. We bill only when the math agrees. We publish the methodology and the dispute window because credibility is the product.

How the company runs

Vero runs as an agent operating system. Outcome verification, attribution math, ad management, subdomain hosting, page generation, missed-call recovery, review collection, customer reactivation, sales outreach, customer success, billing — every operational layer is automated. The team is small on purpose. Customers experience the platform, not the people running it.

Who we are for

Owner-operated businesses with one to three locations. Five to fifty employees. Doing $500K to $5M in annual revenue. Comfortable using ServiceTitan, Housecall Pro, Boulevard, Clio, HoneyBook, or similar software. Frustrated with current marketing. Either DIY-marketing on weekends or paying a local agency $2-5K/month with no clear ROI. 31 industries shipping today, more added as customers ask.