Dashboard Properties The Castellan

The Castellan

1100 E Cesar Chavez St, Austin, TX 78702 · 184 units · Built 2024 · Class A

Active · Healthy
Verified tours (MTD)
22
+8 vs last month
Cost per verified tour
$112
Target $72
Total spend (MTD)
$2,460
$13.4 / unit / mo
Exposure
11
6 vacant · 5 notice

Channel mix

22
tours
Meta $138 / tour
10 tours · $1380 spend
Google Search $72 / tour
10 tours · $720 spend
Google PMax $180 / tour
2 tours · $360 spend

2 ghost tours this month

Not billed

The geofence detected these visits and matched them to ad exposure, but no guest card was ever created in your PMS. Industry-wide, somewhere between 10 and 20 percent of walk-ins go unrecorded. You aren't billed for any of these, but your leasing team may want to know they happened.

May 24, 4:07AM 39 min on-site · Meta exposure 14d prior
May 2, 7:54PM 46 min on-site · Meta exposure 12d prior