Knowledge layer
What the platform has learned · Tenant-scoped · Compounds over time
2% Special Ad Audience outperforms 1% by 14% cost-per-tour across 4 campaigns at The Marlowe. Seed size threshold for this property: 250+ recent leases.
Hero video featuring rooftop amenity drove 22% higher LP CTR than unit-interior variants. Pattern holds across audience segments.
Polygon tightened to exclude south parking lot after 3 weeks of non-resident foot-traffic noise. Ghost-tour false-positive rate dropped 11pp.
30% of leases at The Marlowe in Q1 2026 came from out-of-state, 40% of those from California. Top employers: Intel, ASU.
Arizona Fair Housing Act protected classes loaded. Aligns with federal seven; no source-of-income overlay in Phoenix or AZ statewide.
Texas FHA protected classes. Austin city ordinance adds source of income — voucher holders cannot be excluded in advertising.
Phoenix Class A median cost-per-verified-tour on Meta: $58. p25 $42, p75 $76. Based on 8 properties across 3 PMCs over 90d.
Tenant prefers 'community' over 'property' in copy. Avoids 'luxury' as primary positioning. Direct + warm tone modifiers.
Neighborhood + bedroom keywords convert at 18% vs. 6% for city-generic keywords. Bid up neighborhood, bid down generic.
The compound effect
Each campaign teaches the platform something about what works for your properties, and those learnings shape the next campaign. Everything stays scoped to your account, so your residents, audiences, and patterns never leak to other customers. When a pattern holds up across several portfolios, we publish it as an anonymized benchmark that everyone benefits from.