Audiences

Built from your residents, the best predictor of your next ones

All audiences active
Source residents
464
2 properties · refreshed 3h ago
Meta match quality
Excellent
78% match rate
Google match rate
71%
Customer Match accepted
Refresh cadence
Weekly
Next Mon 6am

Active audiences

Meta · 2% Special Ad Audience · Marlowe residents

Special Ad Audience

Lookalike from 280 hashed residents at The Marlowe Phoenix who signed in the last 12 months. Sized for prospecting reach without saturation.

Seed 280 Reach 82k Phoenix Spec Special Ad Audience · 2% Last refresh 3h ago
Cost per tour
$58
28 tours

Meta · 1% Special Ad Audience · Castellan residents

Special Ad Audience

Tight lookalike for the lease-up. Higher precision, lower reach.

Seed 184 Reach 41k Austin Spec Special Ad Audience · 1% Last refresh 3h ago
Cost per tour
$67
18 tours

Meta · Retargeting · LP visitors 30d

Special Ad Audience

Visitors to either property landing page who didn't book a tour. Lower spend, higher conversion.

Seed 1,820 Reach 1.8k engaged Spec Pixel · 30d Last refresh live
Cost per tour
$38
12 tours

Google · Customer Match · Marlowe residents

Special Ad Audience

Hashed resident list feeding PMax + Search audience signals. 71% match rate.

Seed 280 Reach — Spec Customer Match Last refresh yesterday
Cost per tour
$54
19 tours

Google · Custom Intent · Roosevelt Row 2BR

Special Ad Audience

Search-intent audience for neighborhood + bedroom keywords. Highest-intent prospects.

Seed — Reach intent-based Spec Custom Intent Last refresh live
Cost per tour
$49
14 tours

Your resident list is the seed

Lookalikes built from residents who already chose you beat interest-based targeting on cost per tour, usually by two to three times. We hash the list before it leaves your PMS, so raw emails and phone numbers never sit in our database. It refreshes weekly to keep the model current.